Modern travelers are increasingly relying on the internet as a source of information and inspiration when researching and planning for a trip. The proliferation of smartphones has led to the exponential increase in online travel shopping. Brands within the travel and tourism industry have more opportunities than ever before to profitably connect and engage with travelers at these key travel purchase moments using cost-effective digital tactics. The Tourism Marketing Indaba 2017 unpacks trends, insights, tools, and best practices that travel marketers can implement to make their marketing mix relevant in the marketplace that is powered by digital technologies.

Tourism Marketing Indaba 2017 will showcase the latest trends, insights & best practices in travel & tourism marketing.

Agenda

 

Experienced digital marketing professionals will unpack the following core themes:

How to use WIFI as an effective marketing tool

Free WIFI is one of the most powerful factors influencing booking decisions. Marketers can use it in creative ways to collect data and deliver personalized messages.

Building a winning Social Media strategy + tactical plan

Social media is increasingly become a great influencer on booking decisions .Over 83% of travelers using social media as a source of travel inspiration, it is no longer possible to ignore social media anymore.

The science of a high converting website

Simply having a website is not good enough. A website should be able to attract traffic and convert it to paying customers.

Effective Online Review Management to drive bookings

Online reviews have an influence on booking decisions over 96% of responders in a TripAdvisor survey consider reading reviews, important when booking trips and hotels.

Analytics and Reports: Benefits of understanding the performance of your digital campaigns

A proper understanding of analytics report enables marketers to track the performance of their campaigns. This improves their campaign management, and the frontline activities.

Email marketing – How to connect with your guests and turn them into your brand ambassadors

Email marketing is a powerful cost effective tool for delivering permission based personalized messages. It creates engagements across the customers journey from pre-arrivals promotions to post stay surveys.

Why Attend?

Gain insights

Our keynotes will inspire you, excite and thrill you as they delve into their knowledge and experience about how digital marketing can benefit you.

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Informative Sessions

You will receive insights, information and action items that you can implement immediately to boost your marketing campaigns. The idea is to help you hit the ground running.

Networking

Besides the cutting-edge discussions, there is going to be good networking opportunities with peers in the industry as well as get to enjoy the amazing ambience and food at Fairway Hotel & Golf Resort.

Our Speakers

Joseph Neusu

Business Unit Manager
Guerilla Marketing

Joseph-Neusu
Read About Joseph Neusu

Lorraine Jenks

CEO
Hotelstuff/Greenstuff

Lorraine-Jenks
Read About Lorraine Jenks

Didimalo Molefe

Marketing & Comms Coordinator
AdClick Africa

Didimalo Molefe
Read About Didimalo Molefe

Chris Fanner

Business Development Manager
Guerilla Marketing

Chris-Fanner
Read About Chris Fanner

Tshepiso Linda

Social Media Community Manager
SME South Africa

Tshepiso-Linda
Read About Tshepiso Linda

Miliswa Sitshwele

Social Media and Campaigns Manager
MMI Holdings

Miliswa-Sitshwele
Read About Miliswa Sitshwele