Modern travelers are increasingly relying on the internet as a source of information and inspiration when researching and planning for a trip. The proliferation of smartphones has led to the exponential increase in online travel shopping. Brands within the travel and tourism industry have more opportunities than ever before to profitably connect and engage with travelers at these key travel purchase moments using cost-effective digital tactics. The Tourism Marketing Indaba 2017 unpacks trends, insights, tools, and best practices that travel marketers can implement to make their marketing mix relevant in the marketplace that is powered by digital technologies.
Tourism Marketing Indaba 2017 will showcase the latest trends, insights & best practices in travel & tourism marketing.
Experienced digital marketing professionals will unpack the following core themes:
How to use WIFI as an effective marketing tool
Free WIFI is one of the most powerful factors influencing booking decisions. Marketers can use it in creative ways to collect data and deliver personalized messages.
Building a winning Social Media strategy + tactical plan
Social media is increasingly become a great influencer on booking decisions .Over 83% of travelers using social media as a source of travel inspiration, it is no longer possible to ignore social media anymore.
The science of a high converting website
Simply having a website is not good enough. A website should be able to attract traffic and convert it to paying customers.
Effective Online Review Management to drive bookings
Online reviews have an influence on booking decisions over 96% of responders in a TripAdvisor survey consider reading reviews, important when booking trips and hotels.
Analytics and Reports: Benefits of understanding the performance of your digital campaigns
A proper understanding of analytics report enables marketers to track the performance of their campaigns. This improves their campaign management, and the frontline activities.
Email marketing – How to connect with your guests and turn them into your brand ambassadors
Email marketing is a powerful cost effective tool for delivering permission based personalized messages. It creates engagements across the customers journey from pre-arrivals promotions to post stay surveys.
Our keynotes will inspire you, excite and thrill you as they delve into their knowledge and experience about how digital marketing can benefit you.
You will receive insights, information and action items that you can implement immediately to boost your marketing campaigns. The idea is to help you hit the ground running.
Besides the cutting-edge discussions, there is going to be good networking opportunities with peers in the industry as well as get to enjoy the amazing ambience and food at Fairway Hotel & Golf Resort.
Business Unit Manager
Joseph Neusu is the Business Unit Manager for Guerilla Marketing, a specialist digital agency for the travel & tourism industry. He is a skilled and experienced digital marketer with over 8 years in the industry with keen interests in strategy, mobile, customer engagement, latest marketing tech, data and performance marketing. Joseph has a vision for the accelerated growth of digital marketing in Africa.
Lorraine Jenks is a specialist in climate change, greening, sustainability and an ethical food activist. She tirelessly advocates responsible management practices for public and the private sectors.
A teacher by profession, her environmental journey began in California in the 1970s, working with the infant EPA. Back home, she was Group Procurement Manager for Africa’s largest hotel chain for 15 years, then went solo and trained under UNEP’s Eco-Labelling Project, NCPC’s Clean Production Programme, Green Building Council’s Interior Design and Décor, Green Leaf Carbon Auditing and she qualified with Al Gore as an accredited Climate Reality Leader.
Winner of 13 awards to date with top honours for her Green Home projects at Decorex, Grand Designs and Inspire, and her Eco-Green Hotel projects at Hostex. Lorraine is a professional speaker and with her indomitable team, manages the directories, consults, writes and presents as far afield as China, Kenya and Ghana and has travelled to over 52 countries.
She is the founder and CEO of two leading online directories - Hotelstuff.co.za (goods and services for all sectors) and Greenstuff.co.za (only sustainable and eco-friendly products). Her topics are serious but offer easy solutions and hope… sprinkled with humour and will leave you smiling and inspired.
Marketing & Comms Coordinator
Didimalo Molefe is a Marketing and Communications Coordinator at AdClick Africa. Has a Strategic Marketing and Business Science Post graduate qualification from Witwatersrand. During her studies Brand development and Brand awareness was her greatest strengths, thus obtaining a distinction in Strategic Brand Management. She also understands the core fundamentals of digital marketing and daily works on implementing digital platforms as a core strategy for brands to engage and reach their market. She has a passion for travelling and is intrigued about different cultures and languages.Has travelled all nine provinces and different parts of Asia, and Europe. If she is not half-way around the world, she is developing digital strategies for businesses in the tourism and hospitality industry.
Business Development Manager
Chris Fanner is the Business Development Manager for Guerilla Marketing, a specialist digital agency for the travel & tourism industry. He gained his Bcomm Degree in Marketing and Business Management. He focused his studies in Business Management & Marketing, getting a distinction in both subjects. This later led him to help a start-up company based in South Africa to expand its operations into other African countries such as Botswana. Inevitably his passion for the travel and tourism industry was ignited. When Chris is not participating in an extreme sports, he is travelling around popular destinations. He also has a passion for knowledge and hopes to connect the world to South African Tourism.
Social Media Community Manager
SME South Africa
Tshepiso Linda is a Social Media Community Manager at SME South Africa, an online publication targeted at SME owners and entrepreneurs. She graduated from Rhodes University with a Bachelor of Social Science where she majored in Journalism and Media Studies and Organisational Psychology. Tshepiso began her career as a Junior Social Media Marketing Executive for an African hair care brand. She then joined The Citizen Newspaper as an online journalist where she discovered the amazing world of social media and SEO (Search Engine Optimisation). Tshepiso has expertise in the SEO and social media filed which has helped her navigate her way around the ever changing digital media landscape. Tshepiso also takes a keen interest in the South African entertainment industry and enjoys socialising when she is not exploring all things digital.
Social Media and Campaigns Manager
Miliswa Sitshwele is a 30-year-old Social Media and Campaigns Manager at MMI Holdings. She graduated with a National Diploma in Journalism from the Durban University of Technology.
Her career spans over a 10-year period with experience in beauty, retail, fashion, lifestyle, business and more recently in the financial sector.
Miliswa has worked as a Journalist, Researcher, and Social Media Manager for some of South Africa's top brands.
These include Cape Town Tourism, Gauteng Tourism, Cape Point, Table Mountain, Maropeng, Origins Centre, Momentum Retail, Standard Bank, Maybelline South Africa, Standard Bank Group, Dark and Lovely South Africa, Garnier South Africa, Vichy South Africa,, JSE Investment Challenge, Opel and Isuzu South Africa .
She has developed strategies, campaigns and has worked hand in hand with brand managers to bring their brands to life.
In her spare time, she runs Social Media pages, writes fashion content for the BET Africa website and is also a Fashion Friend for the Foschini Group – a project aimed at empowering women through fashion.
Facebook: Milirazzi Communications